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From boardroom to gym floor. Looking back on 10 years.

From boardroom to gym floor. Looking back on 10 years.

It's been ten years since the concept of Core Principles was born. Its inception was driven partly by ignorance, partly by frustration but mostly out of a desire to add meaning to my life!!

Having spent 20 years working in telco's and energy, I was coming to the realisation that corporate life was no longer for me. I was sick of complaining about how much I hated my job and refused to become one of those miserable people that complain about work all the time!

So, with much trepidation, I decided to look more creatively at how I could carve out a living doing something I enjoyed rather than something that increasingly lacked any meaning. I knew I wanted to create something from scratch and possibly work for myself…so with two kids in pre-school and no other income, I quit my job! 

While contemplating my next move, I decided to get busy catching up with the hundreds of training sessions I had missed whilst working on my previous career. I was focused on rehabilitating a persistent lower back injury, which was coming along in leaps and bounds. I was amazed at how quickly I was improving given I was not sitting on my butt for eight hours a day, but actually lifting some weights and moving a whole lot more.

I was sharing this experience with my brother (who is a gym junkie), when he suggested I should become a PT, particularly given my natural interest in exercise, the body and injury rehabilitation, all of which could be coupled with my previous work experience in senior management. He seemed to think my "life" experience could be helpful to other stressed out adults who don’t necessarily want to hear an 18 year old tell them how they should live their life.

Needless to say, I swore at him and his ridiculous suggestion and questioned who would be silly enough to train with a 38 year old broken down ex-executive?! Other than that, I had a mortgage, two kids under the age of 5, bills piling up and wasn’t sure whether I had the courage for such a radical change of direction…'Surely it would just be easier to get onto Seek and keep doing what I’d always done…even if I knew I’d hate it!'

If I was really honest with myself, the thought of this opportunity scared me senseless. While the idea had merit, it required me to get real about changing my life. It meant taking a left turn rather than keeping my head down, sticking to what I knew and moving forward blindly.

It was crunch time!

So I decided to get qualified and start my own fitness business. I advertised and started with just one client.  Over time, more clients came, my training and knowledge improved and I began to relax and truly enjoy running my own show and the many challenges that entails.

Within two years, works on a brand new ocation begin.

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Fast forward ten years and the results of the transition are what you see today. A local fitness studio, run by locals, employing locals, assisting locals with their health and fitness needs!!

Open Day at Core Principles

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I still love working with clients after 10 years, which now makes me a grandfather of the industry! I also get a tremendous amount of satisfaction from seeing our business continually evolve and grow. We love discovering amazing trainers who also want to make a difference to peoples lives. We love delivering on the needs of our clients who have also become our friends.

However, if there is one thing I couldn’t be prouder of, it is being told by a member that we have changed their life. You might be surprised how often we hear it, but these conversations are what keep us coming back day after day.

Meet Simone, she is amazing!

Simone beforeAfter

All of this makes my work so completely rewarding and more satisfying than the corporate life I left behind!

So, after ten years of hard work, it’s a massive thank you to all our members, staff, suppliers and fans out there that allow us to continue to do what we love!!

We look forward to delivering on your fitness needs and changing lives for another ten years!!

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About the Author

Gene Alessi

Gene Alessi

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Comments (10)

  • RICHARD McLENNAN

    RICHARD McLENNAN

    • 09 May 2019 at 21:23
    • #

    Hey Gene, you've made a great contribution to the Ivanhoe community and pulled together a great team at Core Principles. So many people have benefitted from you having taken that first BIG step ten years ago. Congratulations and yes - well done. Rgds RICHARD.

    reply

    • Gene Alessi

      Gene Alessi

      • 10 May 2019 at 08:21
      • #

      Hey Richard, many thanks! We're super proud of what we've achieved and the fact that we've had such a positive effect on our community!

      reply

  • Mary-Anne Brasacchio

    Mary-Anne Brasacchio

    • 10 May 2019 at 10:44
    • #

    Congratulations Gene, Fran and the amazing Core Principles team! A great milestone to be celebrating. Your dedication to your members and community are second to none - well done! Mary-Anne

    reply

    • Gene Alessi

      Gene Alessi

      • 10 May 2019 at 11:44
      • #

      Thanks for your support Mary-Anne! It certainly helps when you have amazing members and team around you!

      reply

  • Simone

    Simone

    • 17 May 2019 at 16:06
    • #

    WOW......10 years!! Congratulations Gene, Fran and all the fabulous trainers at Core Principles on such an amazing job. I love coming to train here and it has become such a huge part of my life. Looking back at that photo it is hard to even believe that before pic is me. Thank you all and especially my one in a million trainer Jake Sharp for all your support and help on my journey to losing weight and finding myself again. You have changed my life and I am healthier, stronger and Happier today than I have ever been. Love your work guys!
    Simone :)

    reply

    • Gene Alessi

      Gene Alessi

      • 20 May 2019 at 10:41
      • #

      Hey Sim, we are sooo proud of you! You're an inspiration to so many people, including your trainers! Seeing is believing and your story is a testament to what is possible with the right attitude and the right help. Onwards!!

      reply

  • Trixie

    Trixie

    • 20 May 2019 at 19:53
    • #

    What a great read on how it all began! Congratulations to Gene, Fran and the Core Principles Team on reaching this wonderful milestone. Since joining Core Principles 8 years ago I have been able experience the expertise of some wonderful trainers with PT and have had access to a wide variety of group classes that have been great for the mind and body. I love the personalised service that is provided with small classes so that everyone is working hard and doing the exercises the correct way. Core Principles is a great place to train.

    reply

    • Gene Alessi

      Gene Alessi

      • 28 May 2019 at 16:18
      • #

      Hey Trixie, thanks so much for the amazing feedback! It's great to know you are still getting so much from your membership after all these years. We look forward to keeping you fit and entertained for another 8 years and more!!!

      reply

  • Davina

    Davina

    • 28 May 2019 at 23:23
    • #

    If taking risks and facing your fears was easy, everyone would do it. It's the same for exercising and weight loss, as every Core Principles member would know. Whether it be cautiously stepping inside a gym for the first time, or risking everything for a career change, you either take the risk or lose the chance. Without doubt, there is no growth in your comfort zone.
    Congratulations Gene, you took responsibility for your unhappiness and took the plunge. For that, you have been rewarded tenfold and you should be very proud. Keep inspiring your clients and living your dreams.

    reply

    • Gene Alessi

      Gene Alessi

      • 30 May 2019 at 12:51
      • #

      Hey Davina, thank you for your incredible insight and recognition! I do feel like I've been rewarded ten fold. I get to do something meaningful, where the team and I get to help people every day and that is amazing. Good luck with your journey too. I'am always here if you need to chew an ear off!

      reply

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